Kraft Velveeta has been making deliciously creamy and melty cheese products since 1918. This iconic American brand offers a variety of cheese sauces, shells and liquids perfect for making your favorite mac and cheese recipes.
Kraft Velveeta has been bringing the joy of cheesy goodness to families for over 100 years. Velveeta® was first invented in 1918 by Emil Frey as a revolutionary new cheese product with a smooth, creamy texture and meltability. When Kraft acquired the Velveeta brand in 1964, it merged two iconic American food brands known for quality.
Today, Kraft Velveeta carries on its heritage of melty, creamy cheese innovation. Their line includes classics like Velveeta Shells & Cheese and famous dips like Velveeta Rotel cheese. At the heart of it all is Velveeta’s signature cheese sauce – an expertly crafted, velvety cheese sauce made with real cheese ingredients. Its proprietary blend creates a uniquely smooth texture and meltability.
Velveeta Cheese Sauce melts perfectly every time, making it a reliable base for nachos, mac and cheese, casseroles and more recipes requiring gooey, creamy cheese. It transforms any dish into a cheesy masterpiece. Consumers trust Velveeta to consistently deliver the rich, delicious melted cheese experience they crave.
With a focus on quality ingredients, responsible practices and delighting consumers, Kraft Velveeta continues to innovate within the melty cheese segment. They understand the joy that comes from experiencing the smooth, creamy magic of Velveeta’s cheese recipes. Kraft Velveeta’s passion for cheese shines through in every ooey, gooey bite!
With over a century of experience crafting melty cheese products, no one knows velvety, creamy cheese like Velveeta. They have cheesemaking down to a science!
At the heart of every Velveeta recipe is their famous easy flowing cheese sauce made with real cheese. Its uniquely smooth and creamy texture is perfect for finishing dishes.
Unlike some cheeses, Velveeta melts smoothly every time without separating or getting stringy. You can trust it to deliver perfect creamy cheese texture and stretch with every bite.
From dips and sauces to mac and cheese, Velveeta can make any dish irresistibly cheesy. Their cheese sauce upgrades flavors and textures.
Kraft Velveeta uses high-quality real cheese ingredients and expertly blends them for meltability you can’t find in natural cheeses.
Stringent food safety processes and quality checks ensure that every batch of Velveeta meets exceptional standards you expect from Kraft.
Let me start by saying WOW - Kraft Velveeta has the creamiest, smoothest, most mouthwatering cheese sauce I've ever tried! As a busy dad trying to put quick but delicious meals on the table, Velveeta Shells & Cheese is a total game-changer. The pasta cooks up so fast and then you mix in that oh-so-cheesy Velveeta sauce and it transforms into comfort food magic! My kids devour it every time. Even my littlest one gobbles it up. Plus, the sauce mixes into recipes so easily to make enchiladas, mac and cheese and more OOEY-GOOEY cheesy. You've got to get your hands on this velvety, melty cheese from Velveeta. It's my new must-have and makes this dad look like a hero!
As a consumer dedicated to understanding a product before purchasing, I was pleased to research Kraft Velveeta and discover its history of cheese-making innovation dating back over 100 years. The smooth, creamy Velveeta cheese sauce is clearly crafted by experts who have perfected the blend. I first tried it in the classic Velveeta Shells and Cheese and was impressed by how reliably it melted into an indulgent, cohesive cheese sauce - no weird separation or oils. After sampling more products, it is evident Kraft Velveeta consistently delivers quality across their line, from the rich Rotel cheese dip to the convenient microwavable mac cups. I appreciate that Velveeta uses real cheese ingredients while improving meltability. Their food safety also meets my standards. Overall, a smart purchase for premium melted cheese.
Kraft Velveeta cheese is awesome! My friends brought the queso dip to a Super Bowl party and it was a huge hit. We plowed through it fast with our chips and veggies. That cheese sauce is so thick and flavorful. Next time I'm in charge of an appetizer, I'm definitely picking up a few bricks of Velveeta to make that creamy yummy queso myself. Their shells and cheese microwavable cups also saved me in college when I was too lazy to actually cook. You peel, microwave for a few minutes and BOOM - cheesy pasta ready to eat! Velveeta makes cheesy comfort food easy and so good. Two thumbs up from me!
As someone who cares deeply about eating high-quality, responsibly-made foods, I look carefully at products before purchasing. Kraft Velveeta reassured me. Their website demonstrates a clear commitment to food safety, quality ingredients and transparency. This gave me confidence to try their original brick cheese to use in a veggie casserole recipe. I was pleased that unlike most brick cheeses, Velveeta melted smoothly without any oil separation. Its creamy texture perfectly coated all the veggies without getting rubbery or stringy. Plus the cheese flavors enhanced everything beautifully. I'm glad to have discovered a reliably smooth-melting cheese option that also aligns with my values around real ingredients and responsible practices. Well done, Kraft Velveeta!
Kraft Velveeta is hands-down my FAVORITE melted cheese - I'm borderline obsessed! My mind was totally blown when I first tried the Rotel cheese dip made with Velveeta. The spicy cheese combo is insanely delicious and I can't get enough. Now whenever I host game-day hangouts or movie nights, I make sure to whip up a gooey crockpot of that Velveeta queso dip to wow my friends. It's a party pleaser every time! I also love using Velveeta's super creamy cheese sauce in mac and cheese, burritos, omelets - you name it, it makes it better. This cheese is a game-changer. Kraft Velveeta, please never stop making your magical, melty cheeses that bring me joy!
Velveeta uses real cheese ingredients that have been expertly blended to create a uniquely smooth, creamy texture and meltability that you can’t find in natural cheeses. The result is a velvety cheese sauce or dip that melts perfectly every time.
It’s the result of proprietary manufacturing techniques developed by Kraft to create Velveeta’s signature texture. This process blends the real cheeses together at a molecular level, eliminating separation when melted.
Cut Velveeta into smaller cubes before melting to help it melt faster and more smoothly. Melt over low heat, stirring frequently. Add milk or sauce slowly while stirring to form a smooth, creamy consistency.
Yes, Velveeta products can be microwaved conveniently to melt the cheese smoothly and quickly. Follow package instructions for microwave times based on the specific product. Cover the container or stir periodically for best results.
Yes, Velveeta is made with real cheese ingredients like milk, milkfat and whey. It also relies on real cheese culture and enzymes during processing. The ingredients are blended together to create Velveeta’s unique creamy, melty texture.
Yes, Velveeta is a type of processed cheese. Natural cheeses are blended together with other ingredients to improve the texture and meltability. This differs from unprocessed natural cheeses.
Velveeta contains some preservatives needed to prevent spoilage and maintain safety. Common preservatives used include sorbic acid, sodium citrate, and sodium phosphate.
Store unopened Velveeta products in the refrigerator at 40°F or below. Once opened, tightly rewrap in plastic wrap or foil and refrigerate. For best quality, use within 3-4 weeks after opening.
Properly stored in the fridge, unopened Velveeta products typically stay fresh for about 10 weeks from the date of manufacture printed on the package. Always observe expiration or use-by dates.
Yes, Velveeta freezes well for longer storage. Cut into portions and tightly wrap in plastic freezer wrap or bags. Frozen, unopened Velveeta lasts 4-6 months. Thaw overnight in the fridge before using.
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