At Kraft Velveeta® Mac And Cheese, Cheese, Cheese Sauce, we value the trust you place in us and recognize the importance of secure transactions and information privacy. This Privacy Policy describes how we collect, use, and share information from you through our website and online services.
Information We Collect
We collect information to provide you with the best possible experience when using our website and to fulfill transactions you request. The categories of information we collect are:
- Contact information such as name, email address, postal address, and phone number when you create an account, make purchases, contact us with inquiries, request information, or participate in contests and surveys.
- Transaction information such as purchase details, billing and shipping address, payment information, and related tax information when you make purchases from our online shop.
- Computer and connection information such as IP address, browser type, operating system, mobile carrier, and geolocation data. This information may be collected when you access our website and use our services.
- Usage information such as pages visited, links clicked, videos watched, and resources downloaded when you interact with our website. This helps us provide relevant recommendations and optimize performance.
- Marketing information such as preferences, interests, and purchase history that we obtain from third-party sources to customize and target our advertising.
How We Use Information
We use the information we collect for the following purposes:
- Provide, maintain, and improve our products and services
- Process transactions and ship purchases
- Respond to your inquiries, comments, and instructions
- Send technical notices, product updates, security alerts, and support/administrative messages
- Administer contests, sweepstakes, promotions, and surveys
- Prevent and detect security threats, fraud, and other criminal activity
- Personalize content and experiences according to your preferences
- Communicate product updates, offers, and advertisements for our products
- Conduct research and analysis to improve our products and generate customer insights
- Comply with legal obligations and enforce our terms and policies
How We Share Information
We do not sell or rent your personal information to third parties. The instances where we may share your information include:
- Service providers and business partners: We disclose information to third party vendors and partners who help us provide services, process transactions, fulfill orders, advertise, host events, conduct research, and perform other operations. We ensure they provide the same level of security and confidentiality.
- Legal requirements: We may disclose information if required by subpoenas, court orders, or other legal processes. We may also share information to report or prevent criminal activity or threats to personal safety.
- Corporate transactions: If we entertain a merger, acquisition, reorganization, bankruptcy, or sale of some or all of our assets, customer information may be shared with relevant participants in the transaction process.
- Consent: We may share your information other than the reasons specified above if we notify you and you consent to the disclosure.
Your Choices and Rights
You have the following choices with regard to how we handle your information:
- Opt-out of receiving electronic communications from us by using the unsubscribe link or by changing your notification settings. This will not affect necessary administrative and transactional messages.
- Review and update account information by logging into your account. You can amend contact details, change passwords, add or remove payment methods, and close your account.
- Request deletion of your account and personal information by contacting our support team. We will delete information that is not required for auditing or legal compliance.
- Obtain a copy of the personal information we maintain about you. We will provide this in a structured, commonly used format at no charge.
Security Safeguards
We take reasonable administrative, technical, and physical security measures to protect your data from loss, theft, misuse, and unauthorized access or disclosure. Our security controls include:
- Data encryption to scramble information during transit
- Firewall barriers to prevent unauthorized access to systems with personal data
- Access controls to limit data access to authorized personnel only
- Password protocols requiring strong, complex credentials that are updated regularly
- Software updates to stay current on security patches for systems affecting personal data
- Physical security of data processing equipment such as lockable computer hardware and servers
- Regular security audits to identify weaknesses and ensure policies are followed
While we follow generally accepted standards to protect personal information, no method of storage or transmission is 100% secure. We cannot guarantee absolute security of your information.
Retention of Information
We retain personal information as necessary for the duration of your relationship with us, to fulfill contractual obligations, provide services, meet legal requirements, resolve disputes, protect our assets, and enforce agreements. Typical retention periods for different categories of personal information are:
- Account information: Retained for as long as the account is active.
- Transaction records: Retained for 7 years as required by accounting standards and tax regulations.
- Marketing data: Retained while consent is valid or until you opt-out.
- Usage information: Retained for 1 year from date of collection.
- Correspondence records: Retained for 3 years after resolution.
We securely delete or anonymize personal information at the end of the applicable retention period unless longer retention is permissible or required by law.
Cookies and Tracking Technologies
We use cookies and similar technologies on our website and online services. These help provide and improve our services, customize your browsing experience, provide security, understand usage statistics, and show you relevant content and advertisements.
You can disable or delete cookies through your browser settings at any time. However, some services may not function properly without cookies. Disabling cookies may invalidate opt-outs from tracking as well.
Our website incorporates tracking technologies such as web beacons and pixels to display relevant advertisements and understand usage statistics. Non-personal information collected through these technologies cannot reasonably identify you directly. You can opt-out of personalized advertisements by adjusting ad preferences with vendors like Google and Facebook when logged into their services.
Links to Third-Party Websites
Our website and emails may contain links redirecting you to third-party websites that operate independently and have their own privacy practices. We are not responsible for the privacy practices, data collection, policies, or content of such third-party websites. You should review their privacy policies carefully before providing any information to them.
Children’s Privacy
Our website and online services do not target or knowingly collect personal information from children under 18 years of age. If we discover we have collected information from a child through our website, we will delete the information as soon as possible.
International Data Transfers
We are headquartered in the United States and have service providers in other countries. Your personal information may be transferred outside your resident jurisdiction to wherever our servers and third-party service providers are located. We ensure adequate safeguards are in place for cross-border data transfers as per applicable laws.
Changes to this Policy
We may amend this Privacy Policy from time to time to reflect changes in data processing practices. If there are material changes, we will notify you by email or prominently post an announcement of the changes on our website. We encourage you to check the Privacy Policy each time you use our services to stay informed about our information practices.
How to Contact Us
Please contact us if you have any questions about our Privacy Policy or want to exercise your rights regarding your personal data:
Email: [email protected]
Phone: 555-123-4567
Address: 123 Kraft Lane, Chicago, IL 60601
Your Consent
By using our website, registering an account, or making purchases, you consent to our collection and processing of personal information as described in this Privacy Policy.